Moon Mochi Branding

Usagi Mochizuki had been enchanted by the story of the Moon Rabbit ever since she was a little girl. Like that story, another thing that stuck with her for all these years was her sweet tooth. She wanted to share those two culturally-rooted passions with her found community in San Francisco. Thus, this nighttime Japanese dessert cafe was born, so customers can indulge in light treats under the diligent watch of the mochi-pounding rabbit in the moon. Featuring front-and-back menu design, a stationery package, and much more!