Breyers Crafted Creamery Experiential Advertising

The challenge was simple: create an interactive advertising experience that engages at least three of the five senses and solves a problem your chosen brand currently faces. For Breyers Ice Cream, the brand’s main issue was a lack of distinct identity from the competition. To establish this differentiation, an event that emphasized its history as one of the oldest ice cream makers in America was created. As showcased in this proof-of-concept video, Breyer’s Crafted Creamery is an event where guests are taken through an old-school ice cream parlor to crank their own flavor by hand.